The continuing growth and development of digital print products
and digital media have created challenges for the commercial print world
and will continue to do so into the foreseeable future. How the
industry meets and overcomes these challenges will play an important
role in its ongoing survival.
Embracing and incorporating these new technologies into traditional print services will take commitment and a good measure of courage, but it can be done. The most important aspect will continue to be providing value and great service to customers.
Look To On-Demand, Value-Added Applications
On-demand, value-added applications and short run options (1,000 pieces or less) are moving out ahead of more traditional printing methods. Among these new approaches are e-commerce, logistic services, creative design, web page design/hosting, database creation/maintenance, large format print options, mailing services and more, all of which offer the customer something more than traditional, basic print services.
For example, if you currently produce long book runs for publishing houses, think about taking on short run publications sold directly to customers in print or digital format. Kick up the current services to local businesses by offering layout design support and large format signs or banners.
Because customers today expect super-fast turnaround times, anything you choose to do must be done with speed as well as quality.
The hole punch machine and other traditional printing products will continue to have a role to play in the industry, but they will have to share the stage with the new on-demand products that customers are calling for. However, the combination of old and new will keep pulling customers to the industry and keep the industry ready to grow with each new innovation.
Enhance And Grow Existing Applications
Creating ways to enhance existing print applications, machinery and business models is another major factor for a thriving print industry. Forward-thinking manufacturers are starting to make this happen with innovations like a custom die/tool that will support existing commercial printer machines. The specialized die/tool patterns will allow printers to use a hole punch machine or other traditional devices to create a wide array of new options for customers.
New substrate paper has been developed that adapts to just about any traditional printing process such as thermal transfer, offset printing, ink jet and laser print functions. This, too, provides the opportunity for a variety of new results with traditional machinery.
New applications fused with improvements or enhancements to existing systems will lead to a huge number of value-added solutions for customers.
Growth Through Creativity
Everything that's been stated thus far can be summarized in one word: creativity. Bold, out-of-the-box thinking is the key to continued customer demand in the commercial print industry.
• Consider offering both traditional print products and cross-media options such as printing or multi-media layout design to customers.
• Make your company the place where documents are produced with digital printing systems and completed materials are professionally punched and bound using a variety of today's machinery.
• Explore new venues such as variable data printing which links a customer's database information to the information being printed.
These are just a few of the excellent ideas that will help today's printing industry provide value to customers through both traditional and modern printing applications.
Embracing and incorporating these new technologies into traditional print services will take commitment and a good measure of courage, but it can be done. The most important aspect will continue to be providing value and great service to customers.
Look To On-Demand, Value-Added Applications
On-demand, value-added applications and short run options (1,000 pieces or less) are moving out ahead of more traditional printing methods. Among these new approaches are e-commerce, logistic services, creative design, web page design/hosting, database creation/maintenance, large format print options, mailing services and more, all of which offer the customer something more than traditional, basic print services.
For example, if you currently produce long book runs for publishing houses, think about taking on short run publications sold directly to customers in print or digital format. Kick up the current services to local businesses by offering layout design support and large format signs or banners.
Because customers today expect super-fast turnaround times, anything you choose to do must be done with speed as well as quality.
The hole punch machine and other traditional printing products will continue to have a role to play in the industry, but they will have to share the stage with the new on-demand products that customers are calling for. However, the combination of old and new will keep pulling customers to the industry and keep the industry ready to grow with each new innovation.
Enhance And Grow Existing Applications
Creating ways to enhance existing print applications, machinery and business models is another major factor for a thriving print industry. Forward-thinking manufacturers are starting to make this happen with innovations like a custom die/tool that will support existing commercial printer machines. The specialized die/tool patterns will allow printers to use a hole punch machine or other traditional devices to create a wide array of new options for customers.
New substrate paper has been developed that adapts to just about any traditional printing process such as thermal transfer, offset printing, ink jet and laser print functions. This, too, provides the opportunity for a variety of new results with traditional machinery.
New applications fused with improvements or enhancements to existing systems will lead to a huge number of value-added solutions for customers.
Growth Through Creativity
Everything that's been stated thus far can be summarized in one word: creativity. Bold, out-of-the-box thinking is the key to continued customer demand in the commercial print industry.
• Consider offering both traditional print products and cross-media options such as printing or multi-media layout design to customers.
• Make your company the place where documents are produced with digital printing systems and completed materials are professionally punched and bound using a variety of today's machinery.
• Explore new venues such as variable data printing which links a customer's database information to the information being printed.
These are just a few of the excellent ideas that will help today's printing industry provide value to customers through both traditional and modern printing applications.
From a hole punch machine to new print systems, Rhin-O-Tuff has more than anyone in the industry. Visit for details.
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